Citizen Reporter

Something more than selling fruit

The navigation system is scolding me with its female voice in Portuguese, I missed yet another turn as I cruise passed yet another apple orchard. It’s the end of September and I’m in what feels like the middle of nowhere Portugal, late for my appointment to visit the Frubaça Fruit Company. As a fruit producer and juice maker their products have caught my attention over the last few years when I am in Portugal. Besides their fruit, their fresh juices have this great combination of simple ingredients (just the fruit) and what seemed to be this ethical business philosophy that I wanted to examine first-hand. So there I am, sort of lost but hoping that just beyond this next beautiful hill I will find what I’m looking for. Suddenly as I’m giving up hope, there it is, with stacks and stacks of fruit crates lining the outside, I’ve arrived at the Coppa (Cooperative that grows the fruit) facility.

Crate Things are extra busy inside Frubaça, it feels like the high season for apples as they roll passed me on the conveyer belt. At one stage they go under a large machine that shines a light on them, “Infrared Scanning,” Jorge Periquito, president of Frubaça, explains as we walk passed extremely long assembly lines. I can barely hear him over the sound of so many devices and machines as he explains the details of this state-of-the-art infrared scanner that detects any damage or defects to the apples. We go on to see several other fruits being sorted and packaged for sending out to supermarkets and other places throughout the country. Some of the labels are even printed in Spanish and I learn later that beyond Spain the company sends their products to France as well. Hard to believe this modest facility is serving up fruit even beyond the borders of Portugal, but the more I learned about Frubaça, the more I understood, this is no ordinary operation.

First there’s the technology: GPS, RFID, Infrared, High Pressure Processing (HPP) Machines, are just some of the tools that play a critical role in how this natural fruit company functions. In the case of the HPP machine, we’re talking about a device with few equals anywhere in the world, a piece of technology based on an old idea (pressure), that isn’t even known by most other companies out there. It simulates the pressure equal to 60 kilometers under the sea, a pressure at which microrganisms are destroyed but the integrity of the juice remains in tact.

Plant Jorge and I walk up the stairs to the giant metal tube where small bottles of mango juice are being loaded in. This new room we’re in has a fantastic scent of fruit that hits you like the freshest mountain breeze imaginable. As the process begins as we watch the digital display of the pressure meter rise. Nearby another version of the same machine is being loaded up with little packs of apple sauce. Again, all around us, conveyer belts carry bottles of juice to their next destination. Near the juicing machines I’m asked not to take any pictures as the machine manufacturers are very protective of their technology, I leave the camera off and focus my eyes on the apple foam flowing into a nearby drain. I’m temped to cup my two hands together and drink some delicious looking foam.

During my two hours at the plant Jorge explains the company, cooperative actually, from the beginning. He is one of 5 people that, since 1992, oversee the cooperative, all of which are from this rural community. They invested heavily in technology and go regularly to trade fairs and conferences all over the world, in an effort to know all the latest methods for handling the growing of fruit and production process. They’re not trying to be organic, their intention is to only use pesticides when it is absolutely necessary, a system of evaluation known as “integrated pest management.”

At some point I asked Jorge about business, his approach to the global demand that says – a company must grow and make more profit year after year. His response was that the company is not interested in growth for the sake of growth. They won’t try to fight price wars to sell the cheapest fruit, choosing instead to offer the best quality, in hopes that customers recognize the value. They won’t move or expand, this is their community and their intention is to keep it healthy and working. Then, a conversation topic I never expected to arise – arose: “The socioeconomic model of the urban setting is finished.” Technology from the city applied back in the countryside can help create a healthy and sustainable life in a way that is increasingly hard to achieve in the urban setting.

For a moment I though Jorge must have been listening to my latest podcasts or reading my tweets. But then I realized the connection- sustainable business. Quality food with real ingredients produced by a proud community that has been there for generations. Using the latest in technology and applying it to old fashion ideas. It all connects back to the theme of doing things differently then the conventional way. Taking steps to build lives that are about something other than making money and consuming as much as possible. Once again I had stumbled upon the kind of ideas and practices that have the power to change our world.

New Approaches and Proven Methods for Rural Life

The goal to live life on their terms took Ryanne and Jay from New York City to San Francisco and eventually to Western Virginia. It is here that this dynamic couple set out to build their own home, grow some of their own food, work on their terms, and generally tinker with life choices that were previously not an option or unaffordable. The result is an inspiring start to healthy, stimulating and more sustainable life at a time where so many feel such goals are unreachable.

In this program I’m joined by Ryanne and Jay via skype as they explain how they came to this decision and all the aspects of the home and life they have built together in a place you might not have expected to find them.

Their Flickr Photos documenting their projects

Ryan is Hungry, the Vlog

Follow Jay and Ryanne on twitter

Interview at Frontline Club Georgia

Greetings from Lisbon, Portugal, where I’m tending to both family business, and soaking up all I can when it comes to how things are REALLY going here for the individuals that make up this country. The results, in both text and audio will be coming soon, as well as the next edition of the DIY homesteading series which I’ve greatly enjoyed working on.

For today I wanted to go back in time a few months, back in June I was in Georgia doing some work on behalf of Small World News. While I was there I was invited to give a talk at the Frontline Club, and the topic was crowdsourced funding with some extra attention on flattr. Afterwards I did a longer form interview on the topic of journalism and new media. You’ve probably seen me do many of these in the past, but just in case, here’s how it turned out:

The Future of Media, Frontline Club Georgia

Global Disease Infects Portugal

Thats how it feels when everywhere you turn there are victims of some rapidly spreading phenomenon that leaves dispair and suffering in its wake. Here in Lisbon the headlines read “Nation Reduces Its Deficit By 22%” with a sort of pride; the demands of the global bankers are being met. But if you flip the pages of the newspaper, talk to the taxi driver, or the women on her way to work in Lisbon this morning, you’ll hear the painful details: Energy company privatized, raising prices by 30% next year. Most salaries in public and private sector slashed by 8% and higher. Elimination of holiday pay, a yearly bit of income most mid and low income families count on to get by. Government programs for career development, cut. – Everywhere you look it is the average citizen, who for decades has survived on one of the lowest wages in Europe, that now literally pays to get the government out of its massive financial hole.

Somehow the bankers, governments, and many citizens in the rest of Europe will call it a success if Portugal manages to keep reducing its deficit. Many of the same people who, over the past decade, helped plunge the country into its current crisis. The government in Brussels and here in Lisbon will probably pat itself on the back when the good numbers are announced in a few months or (more likely) years.

But what is left of a nation when everything has been cut or sold, and people have been squeezed to a breaking point?

I digress, this is not supposed to be a list of what does or doesn’t need to be done to save Portugal or save the Portuguese economy. This is an open question about the working of the global and European economy. About how we measure what is good and what is bad. While government and financial leaders act as if this is the medicine to cure the country of its ills, they bleed and beat the country through their actions. No I suppose not literally, but if you look around, there is a country full of afflicted people here.

Post Consumer Life and Homesteading

Clouds — Holy Scrap Hot Springs – Summer 2011

What happens when two New Yorkers leave their successful careers and fabulous apartments in favor of building their own house and a new kind of life on a former trailer park in New Mexico? 5 years ago Wendy Tremayn and Mikey Sklar set off to live life in a radically different way in Truth and Consequences, New Mexico. Building their own home-compound. Growing a lot of their own food. Using alternative energy and sources for basic needs. And working from home as independent professionals and entrepreneurs. Whats more, they’ve been blogging and vlogging the process the whole way.

How did they do it? What do they say about the experience 5 years in? Whats the biggest drawback or benefit? Listen to this inspiring couple as we cover all this and more.

Part 1 in a series that focuses on the topic of making your own home, work, and life in what these days might be considered a nonconventional way.

(note there was an extremely loud storm in Amsterdam as I recorded this interview, so be ready for the sounds of rain)

Lost Knowledge Needs Finding

Potato — Holy Scrap Springs photo by Mikeysklar

This week Im working on a series of podcasts as well as an article for United Academics Magazine which focuses on people who have created their own home and work spaces. Those who left cities and suburbs, left houses and apartments, left conventional jobs, and moved to a rural or undeveloped place. In their new environments they have built or rebuilt their homes using a mix of traditional, proven techniques and new, innovative features. They do things like grow/raise their own food, collect their own water, generate their own power, and create their own kinds of income-generating work.

This phenomenon, at first glance, is nothing new; people have been leaving cities for the country periodically for decades. (though statistically more people do the opposite) But this generation is the unique above all for the techniques and knowledge it brings to these remote locations. Knowledge that is not only their own, but the never-ending collective knowledge one can consult via the internet. Installing a solar power system? Never built a barn before? Canned your own preserves? Check youtube, the step-by-step instructions are there waiting for you.

Of course the internet is not the only source of knowledge, the offline community that one joins when moving to a rural area also has its own experience and skills which might be called upon. Between the depth of the internet and the generations of experience in your town, whatever it is you don’t yet know how to do on your own, you can learn. And this is exactly what is happening.

Back in the urban-suburban world that so many in the western hemisphere see as the only two choices, such life changes are probably still seen as odd or undesirable. They might lose sleep over barely tenable costs of living and work stress, but they’ve grown up with the idea that this is all normal and simply “life”. Need something for the kids or for the house? Go to Walmart. Need heat? Turn up the thermostat. All needs are met by some external service or source, all of which come at a monetary cost. Again, at some point this may seem like the only way life works. But this group of people has proven otherwise, and their will to take action in this manner has inspired more people to do the same.

In the coming series of podcasts you will hear from this special group of people. They’re explain how they used to live and what led them to make a radical change. They’ll also explain the details about why this way of life not only works better for them, but why they are better prepared for the foreseeable future where the value of money decays further and the ability to grow or make things becomes more rare and necessary.