ctrp338 The Story of the Living Planet Fund

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What happens when a someone living in the big money banking sector one day quits it all and tries out the world of environmental activism and conservation? Chiew Y. Chong did just that over 18 years ago when he joined the WWF.

As we strolled through the beautiful gardens in the Chinsan-zo area of Tokyo, Chiew told the story of how once he got to WWF, he had some ideas that had never been tried before by that organization… a sustainable investment fund. He explained the goal of such a fund and what makes it unique. Beyond all that, with a wise and curious spirit, Chiew tells more than a story about a fund, he tells the story of a personal evolution that he believes has been and will continue to spread throughout the planet like wildfire.

To read more about the Living Planet Fund, visit their website.

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