ctrp338 The Story of the Living Planet Fund

What happens when a someone living in the big money banking sector one day quits it all and tries out the world of environmental activism and conservation? Chiew Y. Chong did just that over 18 years ago when he joined the WWF.

As we strolled through the beautiful gardens in the Chinsan-zo area of Tokyo, Chiew told the story of how once he got to WWF, he had some ideas that had never been tried before by that organization… a sustainable investment fund. He explained the goal of such a fund and what makes it unique. Beyond all that, with a wise and curious spirit, Chiew tells more than a story about a fund, he tells the story of a personal evolution that he believes has been and will continue to spread throughout the planet like wildfire.

To read more about the Living Planet Fund, visit their website.

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3 thoughts on “ctrp338 The Story of the Living Planet Fund

  • May 30, 2010 at 8:37 am


    I returned to Geneva yesterday and I just listened to your interview.

    Thanks for it, and I look forward to seeing you at next tbli, be it the one in London later this year or again in Asia the next.

    best regards,

  • May 30, 2010 at 8:42 am


    A second comment, by the way, in your introductory para, you mention ‘wealthy banker’.

    I do not know where ‘wealthy’ banker came from. If not a big deal when you have a minute can you update the para to take away ‘wealthy’? Even if I had been, that is no longer the case as I work for an NGO (this is certainly not a complaint about NGO salaries, more a statement of fact).

    all the best,

  • June 1, 2010 at 3:16 pm

    🙂 Chiew.. was just about to email you on my first day back on the job. Super glad to hear from you and I have to say, this one was a pleasure to listen back to. I always try and write up an appealing intro to get people motivated to listen.. hence the wealthy banker to social conscious ngo worker introduction. I’ve adjusted the words. But remember, you told me you drove a very fancy car and in those days it was all about money and buying things.. I summarized that as “wealthy”. No good?

    Anyone who judges you for your past should have a large boulder dropped on their glass house.

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